Your Poll Should Target your audience. Consider a variety of websites that your target participants are visiting each day. These websites may relate to Social Media, News, Online Communities and etc. There are also ad and email campaigns. Send out a newsletter with your Web Content Management Software asking them to vote in your poll.
Keep your Poll simple - let people take a quick look and vote. Keep it simple. People on the web are looking for quick access and like to respond quickly. Keep your questions and options to a minimum.
Some people just want to share their opinion! A large number of people will complete a poll to share their opinion rather than filling out a membership and then walk through a long survey.
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